Wednesday, April 19, 2017

Should I Purchase A New Domain Extension For My Site?

Should I Purchase A New Domain Extension For My Site

Driven by the saturation in the volume of extensions of most popular domains, the new generations of first level domains have been gaining space and world trend status on the internet. Do you already own a domain? Learn why this should not be an excuse not to pay attention to the new domain extensions available for use.

Verisign, the world's leading provider of domain registration and internet security, released data from a survey conducted in 2016 that points to more than 143 million URLs using ".com" and ".net" extensions, And another 149 million that use acronyms of countries, like ".br". Still, there are 41 million domains that make use of other extensions, among others many published data.

See also: Digital Marketing Optimization Company

Faced with this scenario of scarcity in relation to the traditional ".com" and ".net" extensions, ICANN ( Internet Corporation for Assigned Names and Numbers), which controls the granting of domains and extensions to the Internet worldwide, has A project that is expanding the number of generic domain extensions, the gTLDs. The result of this action will be the significant increase of new possibilities of domain names available for registration. An example is the existing generic extensions ".tech", ".host", ".space", ".me", ".mobi", ".press", among other creative and innovative alternatives to this question of demand faced currently.

Reasons to purchase a new domain extension for a website.

Ok, you already have a registered domain, and your site has been active for some time. So you must be wondering "why should I think about changing my domain or buying a new extension available?" Here are some reasons.

Boost the brand's breadth

Acquiring an existing domain in a new extension can increase the reach and coverage of a brand on the network, as it gives scope for a domain to be found in different ways. For example, a site can use an extension , , and so on. This is not to say that you necessarily need to stop using the traditional "", but rather, add other options, increasing the competitive advantage.

Another very important reason is that by acquiring the brand name in new extensions, you become the owner of them and automatically prevent another company from making use of the same name, to a different extent, by changing only the TLD. In the competitive environment in which we currently live, being aware of and protecting a brand is very important. As there are many combinations available, the tip is to focus only on the most relevant to the business. In this case, the user will be directed to the site in question by accessing any of the extensions, increasing the chances of conversion on your site.

Strengthen brand identity

Owning a domain with an extension that complements the name of a brand or company is a great way to consolidate your identity. Many of the new domain extensions refer to a specific type of interest, business or location. This facilitates the understanding of users and consumers in relation to a specific product or service.

If you have doubts about the user's adaptation to this news, do not worry. The level of adaptation in relation to the evolution of new devices and platforms is more than proven with the innovations launched in the market in recent times, besides the fact that it is a change that gives a better experience in the digital environment.

But what about the SEO of my site?

Google has already stated that new extensions will be treated in the same way as existing ones, requiring the same settings and having the same weight when indexing, sorting and crawling the URL. In this explanatory video, it is clear that search engines continue to rely on the relevance of site content, among other issues, rather than on registration time or type of domain extension.

Step by step to change a domain

If you want to change the domain of your site, know that this is possible, but some care is needed not to undermine the existing indexing and all the SEO work that has already been done. The search engines see a new domain as something that starts from scratch so that a site does not lose position in the migration process, one must follow a step by step proposed by Moz, a world reference in SEO services:

  • Create a current site sitemap
  • Create new site content
  • Set up and install the new domain
  • Register and verify domains (new and old) using Google Webmaster Tools
  • Develop a 404 page, with a custom message, directing the user to the new address
  • Test the redirects from the old domain to the new domain in an online testing environment
  • Perform 301 redirection from the old domain to the new one - key point for the migration to succeed
  • Send the old domain sitemap to Google and Bing
  • Fill out the Change of Address form of Google Webmaster Tools
  • Make a sitemap of the new domain and send it to Google and Bing
  • Check the updates and the diagnosis given by Google Webmaster Tools, and correct the errors that are pointed out
  • Analyze search results on engines, making sure the new domain is being indexed

The process may seem a bit complex, but by following this step-by-step it is possible to perform a trouble-free domain migration.

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