When someone asks how to get a website or blog easily found on internet search engines like Google, Bing, Yahoo, and others, the answer must be SEO. Then what is SEO?. SEO is short for Search Engine Optimization.
SEO, according to Wikipedia in the article entitled Search Engine Optimization, is a series of processes performed systematically aimed at increasing the volume and quality of traffic visits through search engines to a particular website or blog, by utilizing the mechanism of work or commonly called the algorithm machine search.
The goal of SEO is to place a website or blog in the top position or at least can appear the first page of search results, based on certain keywords that have been targeted by the owner of the site itself.
And logically, if the website or blog can be ranked first in search engines. Surely it could have an impact on the increase in traffic that leads to the site. Because the chances are much greater when compared with sites that are in the second position, third and so on.
SEO, it is not a chance, but it could also be arguably pitted profit. SEO is no way or method in particular. SEO can be measured, and also SEO is scientific in nature can be learned by anyone. So it needs to be understood by all managers of blog or website so that website or blog and its article can compete in the forefront of the Search Engine.
Then how to get your blog or website to occupy the first page of the search engine? The trick is no other and no is not by optimizing the site or blog to what is needed by the search engine and what is required by the user.
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Search Engine OptimizationAs I described above, the initial method of Search Engine Optimization SEO is that we must understand what the search engine wants and what the search engine users want, if we already understand it then the next step will be much easier in doing website optimization or blogs against search engine algorithms.
What does the search engine need?Along with the increasing sophistication of search engine algorithms that continue to improve its performance in order to be able to display relevant information, then what is required by the search engine is nothing else but the information that is really relevant.
What does the user need?What is needed by the user is no different from that required by the search engine, because the search engine is actually set in such a way as to be able to read human desire? Therefore, in any given information should not be solely intended for robots, but aimed at search engine users.
Well, it's starting to clear right? the desire of the search engine and the user is the same that is the content that is most relevant to what is required by the user, then which determines which articles and sites will first appear by the search engine is relevant content that is at once optimized (Search Engine Optimization).
The best practices of Search Engine OptimizationHowever, the search engine is just a robot that certainly will not be as smart as a human. But because the task is to deliver a message that is on our website or blog, then we should be able to clarify what is contained in the contents of our website against the robot search engine.
In what way? Actually, the robot maker has given a very clear explanation, that is to direct what is contained in the contents of the website by providing:
- Relevant keywords
- The description is clear
- The content of articles that match the keyword also has a rich meaning.
Perhaps for some of the previous SEO experts, the above explanation will be slightly opposed to their experience. Because in some time backward, SEO search engine optimization practice is by:
- Keywords based on level of competition
- Include keywords in the first paragraph
- Include keywords in the image
- Include keywords in the final paragraph
- Include keywords in the search description
In fact, some SEO experts still often rely on ways such as repeating keywords with the pretext of not more than 5% density keywords. Although, the contents of the article are completely disconnected. With an important goal can sit on the first page of search engines.
But for now, such theories and practices must begin to be abandoned. Due to the increasing sophistication of search engine algorithms, for now, the way robots work can read the entire content or articles and choose which ones are really relevant to their titles and descriptions.
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Explanation of keywordsKeywords are common phrases that are often used by search engine users. For example, someone searches for search engine optimization (SEO). about what sentence will he write? Certainly, the keywords used will be related to SEO. To be more clear, here are some examples of keywords used by someone who is deepening knowledge about Blogging and SEO.
Possible sentences that the person will write are as follows:
- How to Make Blog on Blogspot
- How to post titles always appear searchable google
- How to bring organic traffic.
And many more sentences are likely to be written. And of course, from several examples above each has a different level of competition. So in the science of SEO, we are required to do keyword research or do research, which keywords are high medium or low competition level.
Once found the most widely used keywords by potential visitors, then we do the optimization of these keywords.
The types of keywordsAs I mentioned above, if keywords have different levels of competition, and certainly in practice optimization will have different levels of difficulty. Keyword types include:
- Short keywords (typically high-competition keywords)
- Medium keywords (usually medium-level keywords)
- Long or often called long tail keywords (usually low-competition keywords).
1. Short keywordsFor short keywords whose high competition level means that keywords are the most used by search engine users. And if we decide to use keywords that high level of competition, of course how to optimize its SEO must be really meticulous and needed more capabilities.
Sometimes we need to do repetition of keywords, but still, the main one should be able to provoke robots by providing content that is long and rich in meaning, not rich in keywords.
That's the difference between SEO (Search Engine Optimization) or search engine optimization now with the old one. We are not enough to play the keywords alone, but still must be able to serve the contents of the article that can convince the search robot if what we write it is really relevant to the keywords and description.
2. Medium keywordsFor medium or medium competition keywords, in terms of SEO optimization (SEO Engine Optimization) we will not experience any problems, just need to repeat 2-3% of keywords only, in accordance with my experience provided with long and relevant content, can already appear on the main page of search engines.
3. Long keywordsWell let alone for the type of long keywords, hardly any difficulty that means in doing optimization, simply by entering the keyword in the first paragraph, in the final paragraph and in the description of the content though is too long is usually able to appear on the main page search engine.
With a note, however, short any article we make, it should still give priority to the relevance of the keyword.
Important note in Search Engine Optimization (SEO)Use your language well or use a good foreign language according to the language we use on our blog or website. Why is it necessary and mandatory? because the real search engine is a robot is not human, and certainly, the name of the robot will only be designed to read the language that should be used by humans.
There is a way to ascertain whether the language we use is correct or not by translating our writing. If for example, we write the national language, please translate to the international language that is English, after the English language please translate back to the national language, then note whether it is back to the language we originally wrote or so chaotic ?. There we can easily make repairs until it actually contains the correct national language before we decide to publish our article.
Also, vice versa if you use English for your article please first translate to the national language until what we write it actually contains the correct English language, do not be screwed up later and will certainly be ignored by search engines.
Avoid using strange or unusual languagesWhat kind of strange and unusual language is it? for example, you write a phrase and replace with paper or I replace it with myself, it is obviously unusual and search engines will read it, it should be noted, as sophisticated search engine algorithm system, until whenever will not be able to read strange language, so again I emphasize, use good and correct language in accordance with the language used by your blog or website.
Maybe I can tell you about SEO (Search Engine Optimization). Hopefully, there are benefits for myself as a writer and for those of you who are studying in the same field.