7 Tips For Small Businesses To Get The Advantage on Black Friday

By November 22, 2017
Tips For Small Businesses To Get The Advantage on Black Friday

For those of you who want to open a small business, you can take advantage of Black Friday to get a big advantage by winning many customers so your small business can keep going and growing.

Due to the expansion of the retail industry as an increasingly growing, this year will be able to fulfill the wishes of consumers in the holiday season. and each store will be met by the buyer who is looking for the best price quote.

Then, to take advantage of Black Friday, allowing you to open a small business could attract more customers.According to the survey, Black Friday this year is expected to be the largest online sales, despite experiencing a depressed economy.

In the past year, the holiday season, the number of consumers who buy in retail sales increased by 3.5 percent and 10 percent from year to year. However, in December last year showed growth of floating retail increases 0.9% from year to year, according to Statistics SA.

Then, in a way to see changes in the behavior of consumer purchases, could show that small businesses that do not participate in the Black Friday, can experience problems of loss of sales.

Then, through an article this time I will give you 7 tips for small businesses to profit by way of utilizing the sales on Black Friday. so that your small business can keep going and growing.

7 Tips for small businesses to get the advantage on Black Friday

The following are 7 Tips for small businesses to get the advantage on Black Friday can direct your practice.

1. Looking for information on customer needs

Before starting to open a small business on Black Friday, of course, you need to know what is most needed by customers so you can understand your target market.

To get the information the customer needs, you can start asking customers to write down what their needs are and send you their wish list of black Friday.

2. Began to advertise the product and provide a tempting offer

Before shopping, ideally, The Consumers began researching deals Black Friday a few weeks earlier, to get the best price quote.

Then, for those of you who want to open a small business on Black Friday, have started to advertise your product and give you a discount price quote to capture consumers, ahead of the main event began.

In addition to providing the best deals, you can also create unique and rewarding promotions to customers. that way you could make consumers began to be tempted to buy your product.

3. Make sure not to run out of stock items

Make sure not to run out of stock items at the time of the sale in black Friday on the first day started. do not let customers disappointed just because you ran out of stock. then prepare earlier.

In order to track inventory and sales with easy, online solutions can be adopted. It bought the company time to fulfill their shelves with product inventory demand.

4. Prepare shipping logistics partners

Black Friday requiring all operations working in harmony. Therefore, companies must ensure that their logistics partners can handle increased shipping. Distribution companies can also be scored on Black Friday by offering discounts or shipping all day that day.

5. Make sure that the website is not disrupted, thereby causing harm

While Black Friday starts, make sure the company website you should be able to handle the increased traffic. because customers will go if your website is slow in responding.

Then, you can consult professionals beforehand to ensure that the website is not disrupted, causing a loss of sales just because of disruption of the website.

6. Offer a variety of payment options, to minimize internal wait queue

When customers shop on Black Friday, of course, they also wanted the service as quickly as possible, especially in making the payment.

Because if you use a payment system that is confusing or not working is one of the biggest reasons why shoppers abandon the products they buy. This causes the small business and why you just close the 3% online sales.

Then, to address the issue of the payment system, create shortcuts to online payments and make sure your website is mobile-friendly. Adopt a payment solution that accepts a variety of payment options are easy and fast.

7. Focus on the experience of your small business

Small businesses can offer a more personalized shopping experience than big business, especially on small business Saturday, Small Business Saturday, a branch of Black Friday and Cyber Monday. This could encourage people to support small businesses in their area. a small business you should try creating a quiet environment for their customers, in the middle of the Black Friday crowds.

So 7 Tips for small businesses to get the advantage on Black Friday I can convey. Hopefully by following all the tips above, might make your small business can continue to progress and grow online sales on Black Friday.

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